Mir Ali Seyed Naghavi; Ghadire Shakiba Jamal Abad
Volume 8, Issue 21 , April 2013, , Pages 1-27
Abstract
Tourism industry has a special status of commerce and economic planning in today's world and has decisive role in national income. Also e-business has penetrated as a requirement in different parts of the world trade and is known as a key factor in determining business goals. Therefore, accurate and ...
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Tourism industry has a special status of commerce and economic planning in today's world and has decisive role in national income. Also e-business has penetrated as a requirement in different parts of the world trade and is known as a key factor in determining business goals. Therefore, accurate and consistent development of e-tourism can bring prosperity of any country's economic infrastructure as one of the important tools in today's world economic recovery. The purpose of this study is to provide a conceptual model to identify factors influencing the creation of trust in the electronic tourism. The model presented, based on the theoretical principles of the research, splits e-trust process into three steps. The survey research has been done by using a questionnaire on a sample size of 131 and the population who have done travel things like hotel reservation, booking and buying tickets and gaining information about travel destinations in electronic form. Then the research model was fitted by LISREL software and hypothesis of research were examined and finally e-satisfaction, reputation and e-quality were identified as indicators of e-trust.
habib ebrahim pour; mir ali seyed naghavi; nour mohammad yaghubi
Volume 5, Issue 14 , February 2011, , Pages 67-92
Abstract
For the positive social cultural and economic effects that tourism entails, it is turning into the fist leading industry in the world, giving rise to a considerable range of opportunities such as job creation, foreign exchange and gain of income. This research investigates two factors, tourist’s ...
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For the positive social cultural and economic effects that tourism entails, it is turning into the fist leading industry in the world, giving rise to a considerable range of opportunities such as job creation, foreign exchange and gain of income. This research investigates two factors, tourist’s satisfaction and loyalty, in the region of Sarein. It is applicable regarding the goal- type and methodology employed is correlation. Questionnaire is used as the main tool in gathering information. Statistical population of the research consists of the tourists who traveled to Sarein in August. Owing to the unknown number of tourists (Statistical population), available sampling method was employed. Also, correlation coefficient was utilized to analyze the questions, to confirm or rule out the hypotheses, and also to evaluate the strength of the relations. Findings displayed a positive relationship between ‘organizational and environmental factors’ and ‘satisfaction’, and also between these three factors and ‘loyalty’, (R= 0/71). As a result institutional and environmental factors increase satisfaction and consequently loyalty of tourists, leading to their return to the region and spread of word of mouth. In the end, improvement of the environmental and institutional factors was suggested.
